Visual Campaign: Flagship of Goorin Bros. Hat Shop
Visual Merchandising
Art Direction
Photoshoot Production
Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to grow sales. Both products and services can be displayed to highlight the features and benefits.
Role: Visual Merchandising Manager and Photographer.
As a visual merchandising manager, I create in-store visual displays and implemented window displays to drive effective business results. Working with the Flagship shopkeeper, we contribute to store growth by research and analyze market trends. I also direct and create contents for the social network post from the photo styling process to the shooting execution.
In-Store Display
Goorin Bros North Beach main room with feature table carrying new Fall 2018 styles.
When The Season Changes
Goorin Bros. has different styles to feature on each month, and the focusing styles will also be changed to different spot in the shop based on the season. For the Winter 2018, the wool styles was changed to the main room.
