Serena Chen.
graphic designer
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Identity

 
 

Visual Identities: Logo Design

Objective

Find companies or stores and create the identity in order to increase the brand promise and tell the story. Investigate what defines a brand and a refined brand expression.

Approach

A brand identity has the ability to capture the company’s mission and catch an audience’s attention within a second. It is a set of stories, memories, and relationships, which explains a consumer’s decision to choose one over all of the others. A logomark identifies a company, product, or service through the use of a symbol, signature, or shape. This collection of identity projects is explored and challenged between various types of companies.

 
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