Benefit
Packaging & Display Redesign
objective
Find a cosmetic brand to redesign the packaging and product display based on a theme and the brand’s mission.
Approach
Benefit Cosmetics is a manufacturer of cosmetics founded and headquartered in San Francisco by the twins Jean and Jane Ford in 1976. Their mantra “makeup doesn’t have to be serious to look good” leads to their belief that laughter is the best cosmetic. Inspired by their belief, the concept is to keep a young heart and to laugh hard. The visual design uses the theme of a country fair because it brings people joy and it represents a simpler time. Since the target audience is young adult females, the color choice is bright and lively, giving the design a playful look.
+ a school project at Academy of Art University
+ course PACKAGE DESIGN 2
+ instructor MICHAEL OSBORNE
+ category PACKAGING, DISPAY DESIGN
+ keyword COLORFUL, PLAYFUL, LIVELY
+ target audiences 14 – 24 YEARS OLD FELMALE