Serena Chen.
graphic designer


A San Francisco-based graphic designer and illustrator.


Serena Chen is a San Francisco based visual designer and illustrator. She specializes in packaging, illustration, branding, and UI/UX; furthermore, she is in love with art and crafts. She believes arts can express true feeling and thoughts from people.

Serena was raised in Taiwan, and currently lives in Bay Area. She received her BFA degree in Graphic Design and Digital Media at Academy of Art University in San Francisco.

Besides design, Serena enjoys doodling to capture and express her daily life. She also loves making pastries and creates short pieces of music sometimes.


Let's keep in touch!!!

If you're interested in my work or just want to say hi, feel free to find me on social media or hit me up via email at


Freelance Graphic Designer_Hsin-Yao Tseng Art

Jul 2015 – Present

Freelance Graphic Designer & illustrator

Oct 2014 – Present

Visual Merchandising Manager_Goorin Bros Hat Shop

Oct 2017 – Jan 2019

Hatter/Merchant_Goorin Bros Hat Shop

July 2016 – Oct 2017

Experience Team Fellow_Color Factory

July 2017 – Sep 2017

Teaching Assistant_Youth Design Academy: Inneract Project

Feb 2016 – May 2016



Packaging of The World

Schöfferhofer Grapefruit Beer Packaging Redesign


Serena Chen x Hsin-Yao Tseng Pop-Up Dual Art Show


BFA School of Graphic Design and Digital Media

Academy of Art University — San Francisco, CA